Merchandising and Visual Design

The Merchandising and Visual Design team at Max Mara Fashion Group is responsible for creating cohesive product assortments and visually appealing displays that enhance the brand’s image. This team collaborates closely with designers, buyers, and marketing to ensure that collections resonate with customers while maximizing sales potential. Their efforts involve strategic planning, trend analysis, and innovative visual storytelling to elevate the overall shopping experience in-store and online.