Maxeda DIY Group
Alexandra Garcia is an experienced professional in digital marketing and sales, currently serving as a Junior Digital Marketeer at Maxeda DIY Group since April 2018 and in a Sales and Marketing role at Wonderloop since July 2017. Previously, Alexandra held the position of Junior Business Analyst at Swatch Group from November 2016 to June 2017 and completed an internship in Corporate Communications at Hill+Knowlton Strategies in late 2012. Alexandra's academic background includes a Master's Degree in Business/Corporate Communications from KU Leuven and Université catholique de Louvain, and a Bachelor's Degree in Communication and Media Studies from UCLouvain Saint-Louis Bruxelles. Alexandra's educational journey began at Sint-Pieters College Jette, where a high school diploma was obtained.
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Maxeda DIY Group
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Maxeda DIY Group is the largest DIY retailer in the Benelux with Praxis in the Netherlands and Brico and BricoPlanit in Belgium and Luxembourg. These retail chains are represented by 345 stores, both owned and in franchise form. Maxeda DIY Group has more than 7,000 employees, around 60% of which work in the Netherlands. Together the stores have a total surface area of over 1 million m² with more than 1.5 million customers each week in the stores and online.