Maxeda DIY Group is the largest DIY retailer in the Benelux with Praxis in the Netherlands and Brico and BricoPlanit in Belgium and Luxembourg. These retail chains are represented by 345 stores, both owned and in franchise form. Maxeda DIY Group has more than 7,000 employees, around 60% of which work in the Netherlands. Together the stores have a total surface area of over 1 million m² with more than 1.5 million customers each week in the stores and online.

Retail

Maxeda DIY Group

Guy Colleau

Vincent Labeau

Fabien de Laribal de Perez Boisson

Luc P.e. Leunis

Ralph Berteaux

Erik Cuypers

Earl Waal

Corine Duchenne

Jacques Hayaux Du Tilly

Patrick Vandenbogaerde

Luc Leunis

The Management and Strategy Team at Maxeda DIY Group spearheads the overall direction and strategic planning for the company. This team formulates business models, optimizes store formats, manages vendor partnerships, develops own brand strategies, and oversees digital transformation and marketplace initiatives. They ensure the alignment of Maxeda’s market positioning with its sustainability goals, customer service excellence, and long-term growth objectives.

Management And Strategy Team

Finance and Accounting

IT and Development Team

Management And Strategy Team

About

Team members

Other teams at Maxeda DIY Group

Finance and Accounting

IT and Development Team