Franz Weber is an accomplished business leader with extensive experience in growth strategy, marketing, and brand development across various sectors. As the Head of Rewards & Personalization Business at Maya since January 2025, Franz continues to drive innovative solutions. Previously, at BigPay from September 2021 to January 2025, notable contributions included developing product and marketing strategies, enhancing travel payments, and achieving significant user growth through strategic partnerships. Prior roles include leading customer acquisition at BDO Unibank and overseeing growth initiatives at GCash, where comprehensive brand management and campaign execution were key focuses. Franz also has a background in freelance photography and production assistance, showcasing a diverse skill set that includes creative direction and marketing expertise. Educational qualifications include a Bachelor of Science in Marketing Management from De La Salle University.
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