• Maya

  • Sophia Marie Gianan

Sophia Marie Gianan

Head Of Consumer Segment Marketing For Bank at Maya

Sophia Marie Gianan is a seasoned marketing professional currently serving as the Senior Consumer Segment Marketing Manager at Maya since March 2022. In this role, Sophia leads initiatives to enhance consumer programs for banking and wallet services, successfully launching Maya's first credit card and achieving significant sign-ups within a short period. Prior to this, Sophia held various marketing roles at BDO Unibank, where successful app acquisition initiatives were executed, and at Philippine Airlines, where marketing strategies were developed for both domestic and international routes. Sophia's earlier experience includes positions at Solaire Resort and Casino and DDB Philippines Inc., focusing on digital marketing and account management, respectively. Educational qualifications include a Bachelor of Arts in Integrated Marketing Communications from the University of Asia and the Pacific.

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