Michael Backhouse

Michael Backhouse is a Global DTC Analyst at Mayborn Group Limited since June 2021, where responsibilities include developing performance trackers and enhancing expertise in Google Analytics 4 for team analysis. Prior roles include Channel Development Analyst focused on market insights for product strategy, Trade Marketing Analyst contributing to category analysis and growth initiatives, and Graduate Trade Marketing Analyst specializing in sales analytics on the DTC platform. Michael's background also features experience as a Financial Crime Analyst at Pockit, Graduate Audit and Accounts Trainee at Leathers, and various roles at Teesside University, including Futsal Coach and School Representative. Michael holds a BA in Business Management from Teesside University (2016-2019).