Naima Laborn

Naima Laborn is a seasoned professional in market research with extensive experience spanning over 18 years. Currently serving as a Senior Voice of Customer Analyst at Mayo Clinic since October 2022, Laborn previously held various leadership roles at Kantar, including Director of Project Management, where the establishment and achievement of SMART goals were emphasized for a team of project managers. The professional background includes managing multiple qualitative and quantitative research projects, training and mentoring direct reports, and ensuring strategic organizational alignment. Earlier experience as a Research Analyst at KS&R involved managing custom research projects for a global technology client and contributing to a significant market segmentation study. Naima Laborn holds a Master of Marketing Research from the University of Georgia and dual degrees in Psychology and Marketing from the University of Florida.