Marla Kornfeld Rothfarb

Marla Kornfeld Rothfarb is an experienced media professional with a robust background in direct response and local media buying. Currently serving as Senior Buyer at MBMG since March 2022, Marla previously held key positions at Ocean Media as Media Supervisor, and at Initiative as Manager of Local Partnerships, where responsibilities included liaising between various departments and guiding negotiators to meet client delivery goals. Marla's extensive experience spans various roles in direct response buying and negotiation at respected firms such as RPA, Integrated Media Solutions, and TBWA Chiat Day, with expertise covering multiple broadcast markets and the management of diverse media campaigns. Marla holds a Bachelor of Science degree in Advertising from Syracuse University’s S.I. Newhouse School of Public Communications.