Alberto Santiago

Alberto Santiago is an experienced automotive trainer and consultant with a focus on product training and sales facilitation across various prestigious brands, including Honda, Acura, Toyota, Lexus, BMW, Volkswagen, and more. Currently serving as a Retail Trainer at Mercedes-Benz USA since November 2021, Alberto has also led training initiatives through Alberto Santiago Consulting since January 2010. Previous roles include Regional Product Sales Trainer at Jackson Dawson and American Honda Motor Company, where responsibilities included developing and delivering training programs and integrating technology into the learning process. With a track record of managing successful marketing programs and fostering positive dealer relationships, Alberto possesses a strong ability to enhance team performance and sales effectiveness through targeted training strategies.