Dana L.

Dana L. currently serves as the Director of Brand Marketing - Loyalty and CRM at Mercedes-Benz USA, where responsibilities include developing data-driven omnichannel marketing plans to enhance brand loyalty. Previously, Dana held the position of Director of Product Management, leading a team to define product lifecycle strategies informed by customer insights. Prior experience includes serving as Product Manager for Consumer Products at Zep Inc., where innovation and product development were prioritized, and multiple roles at Sanofi in pharmaceuticals, encompassing brand management and marketing strategy. Dana holds an MBA in Marketing from Emory University and a B.A. in Advertising and Spanish from the University of North Carolina at Chapel Hill.