Avishek Kar

Avishek Kar is an accomplished sales and channel management professional with extensive experience in the food and consumer goods industries. Currently serving as Deputy General Manager and Channel Head for Modern Trade at McCain Foods since December 2021, Avishek leads sales ecosystem efforts in General Trade, emphasizing sustainable business practices. Prior to this role, Avishek was Head of Commercial Excellence at Zydus Wellness, overseeing sales transformation and go-to-market strategies. With a background that includes significant positions at McCain Foods, United Biscuits, and Perfetti Van Melle, Avishek has consistently driven top and bottom-line results across various channels, supported by a strong foundation in marketing and sales capabilities. Education includes an MBA from the Institute of Engineering and Management, specializing in Marketing and HR.