Lorena Sora

Lorena Sora is an experienced marketing professional with a strong background in international recruitment and outreach. Currently serving as the Marketing and Outreach Officer at McCall MacBain Scholars since October 2022, Lorena previously held the position of Sales Marketing Manager at Canada College where responsibilities included managing an international recruitment plan and training a team on CRM platforms. Earlier roles include Conseillère aux admissions at LCI Education, where Lorena achieved a 20% growth in enrollment, and Latin Marketing Coordinator at Upper Madison College, focusing on recruiting Latin students. Lorena's career also encompasses significant marketing roles in Colombia, including Marketing Coordinator for Continuing Education at Universidad del Rosario, where management of a substantial marketing budget and execution of comprehensive marketing strategies were key responsibilities. Lorena holds a Specialist degree in Marketing Management from Universidad del Rosario and a Bachelor's degree in Public Relations from Universidad Central, with additional IELTS certification from International House Bogotá.