McCann Enterprise
Wendy Gosnell Long is a seasoned marketing professional with extensive experience in advertising and brand strategy across various sectors, including consumer brands, finance, and healthcare. Currently serving as a Global Client Partner at McCann Enterprise since January 2016, Wendy focuses on marketing for renowned clients through advertising, public relations, and innovative insights. Prior roles include Co-creator of Branding for Impact courses at The Spaceship Academy, Client Capability Partner at Realise Consulting, and Client Partner for Europe at FCB Global, managing brands such as Nivea. Wendy's earlier experience encompasses a Business Director role at Saatchi & Saatchi for Proctor & Gamble and a Global Brand, Business Leader position at Grey Group Europe. Wendy holds a Bachelor of Commerce degree in Finance and Marketing from Concordia University and a DEC in International Business from John Abbott College.
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McCann Enterprise
McCann Enterprise is the Corporate and B2B centre of excellence at McCann Worldgroup. We develop powerful ideas that help transform businesses and achieve their long-term goals by combining brand strategy, customer experience and expertise of routes-to-market. We focus specifically on businesses looking to embrace a step-change, and we help our clients to understand their own cultures and communicate in a way that expresses who they really are.