Lior B.

Lior B. is an experienced Creative Copywriter currently working at McCann Tel-Aviv Israel since December 2020, providing creative and copy for various high-profile clients including Tnuva and Nespresso. Prior to this role, Lior worked as a Creative Copywriter at Hooligans, focusing on content and digital brand experiences for both local and international brands. Lior's background includes a position as Digital Marketing Manager at Dice Marketing, where online campaigns and social media content were managed for B2B and B2C organizations. Previous roles also include SEM and PPC Manager at UM Digital, Research Assistant at the Guilford Glazer Faculty of Business and Management, and writing for the Ben-Gurion University Student Union. Lior served honorably as a C2 Systems Officer in the Israel Defence Forces, holding the rank of Lieutenant, and currently maintains a Captain position in reserve duty. Lior holds a Professional course in Copywriting from Copywise and a Bachelor of Arts in Economics and Management from Ben-Gurion University of the Negev.