Lucie Srbkova is an accomplished marketing professional with extensive experience in account management and integrated marketing communication. Currently serving as Account Director at McCANN Prague since July 2017, Lucie leads the Vodafone CZ team “RED,” overseeing 360° client service and managing integrated campaigns from conception to execution, as well as coordinating various third-party stakeholders. Lucie's prior roles at McCANN Prague include Senior Account Manager, where responsibilities encompassed supervision of ATL and BTL projects and financial management, and Traffic Manager, ensuring efficient workflow across creative and account management teams. Earlier experience as Print Production Manager at Lewis-Darbey & Co. further complements Lucie's skill set. Lucie holds a Mini MBA in Marketing from Marketing Week and a degree in Marketing/Marketing Management from European Business School Prague.