McCann Santiago
Catalina Tapia Andaur serves as Directora de Arte at McCann Santiago since October 2020, working on notable brands such as Copec, Empresas Banmédica, Coca Cola, Preunic, and Twinings. Prior to this role, Catalina gained experience as a Practicante de Arte at TBWA\ Frederick for a brief period in early 2020, focusing on BancoEstado. Additionally, Catalina contributed as Ayudante de profesor at Universidad Finis Terrae in late 2019. Currently, Catalina is pursuing a Magister in Marketing at Universidad de Santiago de Chile, expected to be completed in December 2025, and holds a degree in Publicista and Licenciada en Comunicación Social from Universidad Finis Terrae, earned in 2020.
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McCann Santiago
our original philosophy, its origins from the H.K. McCann Company, is "Truth Well Told." Then, as now, the agency adhered to a policy of: -ethics and good reputation as the bases for successful business. -strategic insights as the basis of effective creativity. -a multi-office network as the basis for serving blue-chip clients most productively. -focus on powerful selling ideas and vibrant creativity in advertising. To deliver on this policy in the 21st century, in 1997 McCann Worldgroup was created. By instilling consistent values and ever sharper strategic tools, creative benchmarks and collaboration amongst all of its marketing communications companies -- McCann Erickson, Universal McCann, MRM Worldwide, Momentum, McCann Healthcare Worldwide, Weber Shandwick, and FutureBrand -- McCann worldgroup has vaulted into best-in-class global leadership in every marketing discipline and region for its clients.