Ivan Fernandez Pascual

Ivan Fernandez Pascual is a Salesforce Marketing Cloud Specialist at McCann Worldgroup since August 2023, previously serving as a CRM Salesforce Consultant at KPMG from February 2021 to August 2023. At KPMG, responsibilities included Salesforce training, designing customer journeys, creating custom objects for client information management, automating client information workflows, system administration tasks, and generating custom analytical reports. Earlier roles include Online Marketing Assistant at Grupo Solar de Samaniego S.L. and Marketing Assistant at Grupo Loang, where Ivan gained experience in digital marketing practices, CMS management, Amazon listings, social media management, and web analytics implementation. Ivan holds a Master's degree in Digital Marketing from ICEMD and a Front-End Developer certification from Upgrade Hub, along with a Bachelor's degree from Universidad Rey Juan Carlos.