Rodney Wj Collins

Rodney Collins PhD serves as the EVP and Global Head of Human Sciences at McCann Worldgroup since June 2022, focusing on integrating Big Data with 'thick data' to enhance understanding of cultural and consumer dynamics. As SVP and Director at MW Truth Central since May 2019, contributions include leading 15 multi-method research studies and achieving a 12% year-on-year client engagement growth. Previous roles include lecturer at MICA where Rodney taught cultural inquiry, Regional Director for EMEA at Truth Central expanding research presence significantly, and various academic positions including Qatar Postdoctoral Fellow at Georgetown University and Faculty Fellow at Columbia University. Rodney's research excellence in anthropology is underscored by multiple prestigious awards and a solid educational foundation in Socio-Cultural Anthropology and Arabic Cultural Studies.