Samantha Smith

Samantha Smith is a seasoned marketing professional with extensive experience in eCommerce and omni-channel marketing strategies. Currently serving as the Senior Marketing Manager of eCommerce Delivery at McCormick & Company since June 2022, Samantha leads the development and execution of marketing initiatives while coordinating MarTech implementations. Prior to this role, Samantha spent a decade at Under Armour, where responsibilities included developing the strategic framework for the Content Studio and managing eCommerce inventory to drive revenue. Previous experience includes a role as a Replenishment Buyer at Dollar Tree, managing supply chain operations, and various positions in sales and merchandising at Cole Haan, Aeropostale, and Marc Ecko Enterprises. Samantha holds a BAS degree in Fashion Merchandising Management from the Fashion Institute of Technology.