Manu Steijaert

As McDonald’s Executive Vice President and Chief Customer Officer, Manu Steijaert leads the Customer Experience team focused on transforming how customers engage with the McDonald’s Brand. In this role, Manu oversees the company’s Data Analytics, Digital Customer Engagement, Global Marketing and Global Restaurant Development and Restaurant Solutions teams, creating a more authentic and compelling experience at each physical and digital McDonald’s customer touchpoint.

Manu has been part of the McDonald’s System for more than 20 years, with extensive knowledge of the company’s global customer base and deep understanding of the needs of McDonald’s customers.

Most recently, Manu led McDonald’s International Operated Markets (IOM) Business Unit, where he drove a customer-led and growth-focused approach to supporting the country leadership teams in 12 markets.

From 2015 to 2019, Manu served as Managing Director in the Netherlands, during which the region generated significant growth in sales, guest counts, Operating Income and Owner Operator Cash Flow. Prior to this role, he was Vice President of Operations in France, overseeing the creation of the Experience of the Future program, which is currently deployed in all McDonald’s restaurants worldwide. Manu began his career at McDonald’s in 2001 as a Field Service Consultant in Belgium.

As the son of a former Belgian McDonald’s Owner Operator, Manu’s first restaurant experience dates back to 1987, when he worked as a crew member at his parents’ restaurants.

Manu studied art and design at the Royal Academy of Fine Arts in Antwerp, Belgium. He has participated in McDonald’s Hamburger University curriculum, as well as continuing education opportunities in data and technology.

Manu is fluent in Dutch, English, French and German.