Laura Dicaprio

Laura’s love for writing began while she was a reporter at The Pipe Dream, Binghamton University’s school newspaper. Her passion for telling other people’s stories continued into adulthood, as she became a freelance writer for several local publications.

Her professional career began in New York City, where she executed global advertising campaigns for brands including Maybelline, Pantene, and New York University. Since moving to Rochester in 2011, she’s focused on building, implementing, and optimizing media campaigns for industry verticals including higher education, healthcare, banking, law, and technology.

As a senior public relations counselor, Laura combines her ability to capture an interesting story with her experience in communications and strategic planning, campaign management, and measurement.

Laura earned her bachelor's degree in English from Binghamton University and her master's degree in advertising from Syracuse University.