James Tracy

James Tracy is a seasoned professional with extensive experience in the food and beverage industry, particularly with the Tim Hortons brand and its parent company, Restaurant Brands International. As the Territory Manager for McDougall Energy Inc. since May 2019, James has focused on enhancing territory profitability and expanding the dealer network. Prior roles include Area Development Lead for Tim Hortons, where James managed the construction of over 60 new restaurants, and Manager of Franchise Performance, overseeing 15 franchisees and optimizing their financial operations. A strong background in business development is evident from James's earlier roles at Tim Hortons, where oversight of franchisees and the launch of significant marketing initiatives contributed to substantial sales growth. James holds a degree in Police Technology from John Abbott College.