Amanda Schmidhofer

Amanda Schmidhofer is an experienced marketing professional currently serving as the Marketing and Revenue Director at McGrath Foundation since January 2024, after holding the position of General Manager Brand & Engagement at Ronald McDonald House Charities Australia from September 2023 to January 2024. Amanda has been a member of the Leaders for IMPACT Network, focusing on aligning business success with social and economic outcomes. Previous roles include Chief Consumer Officer at Mrs Mac's Pty Ltd in 2022, and General Manager Marketing at Bingo Industries from 2018 to 2021, where Amanda implemented significant marketing strategies and customer experience initiatives. A substantial part of Amanda's career was spent at Coca-Cola South Pacific, where notable achievements included leading the launch of Coca-Cola No Sugar and managing various brand portfolios. Amanda holds a Bachelor of Commerce in Marketing from Macquarie University.