Larry Buchweitz

Larry Buchweitz has over 35 years of experience in business development and sales. Larry started their career in 1986 as a Regional Sales Director at Market Data Retrieval. Larry then worked at CMG Direct and Experian as Vice President of Sales before joining Markets On Demand as Senior Vice President. In 2003, Larry became the Director of Business Development at Alliance Data Systems. Larry later served as Vice President of Education Data Services at MKTG Services, where they developed and led sales and marketing efforts for the educational data group. Larry then joined Harte Hanks Data Services as Vice President of Business Development, where they achieved significant sales growth and provided strategic thought leadership. In 2009, they became the Managing Director of Business Development at MCH Strategic Data and was promoted to Director of Sales in 2015. Larry also served as a Board Member at SIIA ETIN from 2017 to 2019. Larry recently retired in October 2022 but is expected to return to work until June 2023. Overall, Larry has a strong background in sales, business development, and strategic leadership in the data and marketing industry.

Larry Buchweitz attended the University of Illinois Chicago from 1970 to 1975, earning a BA degree in Political Science and Government.