Heidi McIvor-Allen

Heidi McIvor-Allen is an experienced marketing professional currently serving as Chief Marketing Officer at PsLoved since July 2023, where the focus is on revolutionizing gift-giving through an automated gifting assistant app. As a Founding Partner at Collective Heads since April 2022 and Owner of McIvor Marketing LLC since November 2020, Heidi specializes in personal, career, and business marketing services. Previous roles include Director of Automotive Marketing and External Digital Marketing Consultant at Local Marketing, Inc., where significant revenue growth was achieved, and Integrated Marketing Sales Manager at Entercom, focusing on integrated marketing solutions. Heidi has a Bachelor's degree in Applied Arts with a focus on Entrepreneurship and Marketing from Central Michigan University and has been involved in various marketing roles since 2007, contributing to community events, branding, and digital advertising strategies.