Anjali Dabas

Anjali Dabas is a seasoned design researcher with extensive experience in user research and trends analysis. Currently serving as Principal Design Researcher and User Research Lead at McKinsey & Company since November 2019, Anjali previously held the position of Head of User Research at Grofers from July 2018 to November 2019. Anjali's earlier roles include Lead Researcher and Senior CMF Designer/Researcher at Samsung Electronics, where responsibilities included overseeing color, material, and finish for India and South West Asia from February 2012 to July 2018. Anjali began the professional journey at WGSN and Technopak Advisors as an Associate Consultant. Anjali obtained a degree from the National Institute of Fashion Technology from 2008 to 2010, with key expertise in consumer research, socio-cultural trends, and the development of patterns and trends translations.