Avichai Scher

Avichai Scher is a seasoned brand marketing specialist and freelance journalist with extensive experience in storytelling and communications. Currently at McKinsey & Company since February 2022, Avichai holds the position of Brand Marketing Specialist and Lead Writer for Brand Storytelling. Previous roles include Digital Writer/Editor at the Ford Foundation and Senior Associate of Knowledge and Communications at the Nonprofit Finance Fund, contributing significantly to communications strategy and diversity initiatives. Recognized as a Future Media Leader Fellow at NBC News, Avichai also has an established journalism career with contributions to major publications such as The New York Times and NBC News. Education includes a Master’s degree in Journalism from Craig Newmark Graduate School of Journalism at CUNY and a Bachelor's degree in Visual and Performing Arts from Saint Mary's College of California. As the founder and director of Avi Scher & Dancers, Avichai successfully developed business strategies and fundraising initiatives, raising over $200,000 to support the arts.