McLaren Group
Louise McEwen is an experienced professional in brand activation, sports marketing, and sponsorship, currently serving as the Group Brand Director at McLaren Technology Group. Previously, Louise held the position of Senior Account Manager at Octagon and has also established Lou McEwen Consulting to provide expertise in these fields. With a strong background in brand strategy and management, Louise has demonstrated significant capabilities in driving brand initiatives and partnerships.
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McLaren Group
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McLaren was the first F1 team to be awarded the Carbon Trust Standard in 2010 and has retained it since on a bi-annual basis, most recently in February 2021. The team was also the first in F1 to be given the FIA Sustainability Accreditation Award at a three-star level in 2013 as part of the FIA Environmental Certification framework, before becominga signatory to the UN Sports for Climate Action Commitment in 2021.