MCM
Vivienne Zeng is an experienced digital marketing professional, currently serving as the Digital Marketing Manager at MCM WORLDWIDE since November 2018. Previously, Vivienne held various roles in marketing at Esprit, including Marketing Manager and Digital Content Manager from September 2016 to November 2018. Earlier career experiences include serving as Deputy Planning Manager at Condé Nast International and Creative Editor at Hearst China. Vivienne Zeng's academic background includes a Master of Arts in Language Interpretation and Translation and a Bachelor of Commerce in Marketing, both obtained from UNSW.
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MCM
MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.