Cherise Bottorf

Cherise Bottorf serves as the Sr CRM & Lifecycle Marketing Manager at Happy Brands since November 2020, where responsibilities include leading CRM initiatives, managing a customer rewards program, and driving customer retention through email and SMS campaigns. Prior to this role, Cherise worked at Incipio Group from December 2016 to November 2020, initially as an Ecommerce Marketing Specialist and advancing to Ecommerce Marketing Manager, focusing on optimizing email campaigns and overseeing a team to enhance customer experience across multiple brand websites. Earlier experience includes an Account Manager position at Zagiri and a Marketing/Account Coordinator role at Black Hearts Brigade, along with a Sales Coordinator role at Drifter Industries. Cherise holds a Bachelor of Science in Business Administration/Marketing from California State Polytechnic University-Pomona, obtained in 2004.