Boris Lemaitre

Sr. Director, B2B Strategy & Development at Meaningful Beauty

Boris Lemaitre has extensive work experience in various companies and roles.

Boris started their career at HEINEKEN as an Account Manager, where they managed brand assortment in points of sale, executed merchandising plans, and negotiated promotions.

Boris then joined L'Oreal Luxe - Travel Retail Americas, where they held multiple roles. As a Skincare & Haircare Brand Manager, they developed marketing and promotional plans, managed assortment and inventory, and created Travel Retail Exclusive products and POS materials. Later, as a Fragrances Sr. Brand Manager, they defined wholesale budgets, implemented marketing plans, and optimized sales forecasts. Boris also served as an Area Manager for South America & Caribbean, where they managed budgets, defined commercial and marketing strategies, and supervised a team.

After that, they worked at Kendo Brands, Inc. as Director of International Brand Management, overseeing budget management, product launches, and merchandising strategies.

Boris then joined Murad as a Senior Director of Retail Marketing, where they managed budgets, implemented strategies, and built "Go to Market" strategies for retailers.

Boris'smost recent role is as VP of Marketing at Nectar Hard Seltzer, where they contributed to marketing strategies.

In 2023, they joined Meaningful Beauty as the Sr. Director of B2B Strategy & Development.

Boris Lemaitre attended NEOMA Business School to pursue a degree in Marketing/Marketing Management, with a focus on the general aspects of the field. The duration of their education at NEOMA Business School is unknown. No other information regarding their education history is provided.

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