Jos Hugense

Meatless® was founded in 2005 by Jos Hugense, who came with an revolutionary idea: switching to plant-based meat replacements production. What started as a daring move has grown into a successful business, meeting the growing demand of the plant-based market. Today, Meatless® is a leading B2B supplier, known for its varied range of texturizing ingredients, serving major food manufacturers in over a dozen countries. In May 2022 Meatless® was acquired by BENEO, a well-known manufacturer of functional ingredients. Under the guidance of Niels E. Hower, the latest addition to BENEO's Executive Board of Directors, Meatless® continues its journey within the BENEO group, with a portfolio of plant-based proteins. BENEO brings a lot of experience in developing and producing plant-based functional ingredients, improving the nutritional and technical aspects of various products. With a focus on improving taste, texture, and nutritional value, BENEO matches perfectly with Meatless' mission to offer innovative and wholesome plant-based solutions. Through its specialized entities like the BENEO-Institute and the BENEO-Technology Center, BENEO enables customers with valuable insights and technical support, encouraging a cooperative journey towards healthier lifestyles. Meatless® has received many awards, acknowledging its trailblazing steps in plant-based product innovation. From texturizing rice and faba beans to creating realistic white fish textures, Meatless® has constantly challenged the limits of possibility. Known for its low processed practices, the plant-based supplier has created a niche as a pioneer in the field of texturized plant-based products, showing an impressive record of production and sales growth. At Meatless, we imagine a future where plant-based foods transcend culinary boundaries. Join us in our journey towards a healthier, more sustainable tomorrow. Meatless®, making less meat possible!