Michael Fulton is an experienced digital product leader with a strong background in managing digital technology and customer experiences within the airline industry. Currently serving as the Head of Digital Product at MECCA Brands since December 2021, Michael previously held various roles at Virgin Australia from August 2012 to October 2021, including Digital & Product Experience Manager and Manager of Digital & Product for Tigerair Australia. With expertise in overseeing commercial applications generating significant revenue, leading large teams, and managing multi-million-dollar budgets, Michael has been instrumental in driving digital transformations and innovations across multiple platforms. Early career experience includes positions at Jetstar Airways, where responsibilities ranged from quality assurance to knowledge management coordination, contributing to robust digital operational frameworks.
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