Lauren Kovach

Lauren Kovach is an experienced professional adept in customer experience and marketing technology, currently serving as Area Director for the Northeast and Canada at Medallia since March 2020. With an extensive background in solutions consulting across various industries, including financial services, insurance, and retail, Lauren has successfully held multiple leadership roles at Medallia and previously at Sprinklr and Infosys. Notable achievements include leading digital transformation projects for top-tier companies and generating significant cost savings through strategic marketing initiatives at FedEx Services. Lauren holds a BA in Sports Marketing, Management, and Communications from the University of Michigan and an MBA in Marketing from the University of Georgia.