Medaphy
Caroline McCauley is an accomplished marketing professional with extensive experience across various industries, currently serving as the Director of Marketing at Medaphy since October 2023. McCauley's leadership has yielded significant results, including a 28% year-over-year increase in the sales pipeline and a 37% increase in marketing qualified leads. Prior to this role, experience as Senior Manager of US Geo-Marketing at Connexity, Inc. involved collaborating with sales and product teams to enhance engagement and conversion rates. Previous roles as Director of Marketing at Obsess and Talent Tech Labs focused on competitive positioning, messaging, and lead generation strategies. McCauley's foundational experience also includes marketing content strategy and educational contributions in the field of fashion studies, supported by a Bachelor of Arts from Denison University and a Master’s Degree from Parsons School of Design.
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