Cydney Simpson is an experienced Assistant Account Executive currently at TBWA\Media Arts Lab since December 2024, with a prior role in the same capacity at INNOCEAN USA focusing on experiential marketing for Kia from January 2023 to December 2024. Cydney's background includes serving as an Event Marketing Coordinator for The Other Art Fair presented by Saatchi Art, where project management across multiple time zones and a successful experiential campaign led to a 15% revenue increase. Additionally, Cydney contributed to brand engagement as a Brand Ambassador for Red Bull, promoting products through B2C experiences and executing strategies for events like the Red Bull Soapbox Derby. Cydney holds a Bachelor of Arts in Advertising from the University of Oregon and participated in a program with CIEE in 2018.
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