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Lori Lasky

VP, Strategy at Media Culture

Lori Lasky has a diverse work experience spanning several companies. Lori currently holds the position of VP, Strategy at Media Culture, a global marketing agency. In this role, Lori is a key member of the Leadership Team and collaborates with internal resources and a PR agency to create solutions for promoting the company's new brand.

Prior to Media Culture, Lori worked at Nautilus Inc. as the Director of Integrated Media and as a Senior Media Manager. In these roles, they led multi-million dollar marketing campaigns across all channels for the various brands under Nautilus Inc.

Before Nautilus Inc., Lori worked at Ocean Media as an Account Director. In this role, they were responsible for the overall strategic management of accounts, as well as the development of their team. Lori also represented the agency's senior management both at the client level and within the agency.

Lori's early career was spent at M2 Marketing and Management Services, Inc., where they held the position of Vice President. Lori played an integral role in establishing M2 as a top direct-to-consumer marketing company. Additionally, Lori developed strategic direct-to-consumer marketing plans for clients including Cuisinart, Conair, Bare Essentials, and many others.

Overall, Lori Lasky has a strong background in marketing, strategy development, and team management, with experience in both global agencies and direct-to-consumer marketing.

Lori Lasky's education history includes obtaining a BA degree in Radio/Television/Film from San Jose State University. No specific start or end years are provided for this educational experience.

Links

Previous companies

Ocean Media logo
Nautilus logo
M2 Marketing logo

Timeline

  • VP, Strategy

    December, 2022 - present