João Vitor Lopes Rocha

João Vitor Lopes Rocha is a skilled marketing professional with experience in marketing data analytics and performance management across various organizations. Currently serving as a Marketing Data Analytics professional at Media Hero since October 2023, João has previously held roles such as Paid Acquisition Lead at Tipspace and Coordenador de Performance at +A Educação, where responsibilities included managing paid media for partner colleges and optimizing marketing investment strategies. Notable experience also includes serving as Coordenador de Growth and Marketing de Performance at Beleaf, focusing on customer acquisition, retention strategies, and data analysis. Earlier roles at dr.consulta involved digital marketing operations and data analysis to support decision-making. João holds a degree from Escola Politécnica da USP and a specialization in Growth from Gama Academy.