Christopher Moy

Christopher Moy has extensive experience in the field of business intelligence and analytics. Christopher is currently working at Media Matters Worldwide as a Senior Analytics Lead, where they lead business intelligence efforts. Prior to this role, they worked as an Analytics Lead at the same company.

Before joining Media Matters Worldwide, Christopher worked at OMD USA as an Associate Manager in the Marketing Science department. In this role, they analyzed and measured search, display, and social advertising performance using various tools such as DoubleClick, Google Analytics, and Attribution Vendors. Christopher also extracted data from media event-level databases for analysis and generated insights to optimize media channels.

Christopher also has experience as a Digital Media Analyst at AKQA, where they worked from 2018 to 2020. Prior to that, they worked at Feld Direct as an Integrated Media Analyst and Assistant Account Manager. In these roles, they analyzed data and generated insights for media campaigns.

Earlier in their career, Christopher worked at Havas Worldwide as a Marketing Operations Account Executive and Marketing Operations Coordinator. In these roles, they were responsible for data operations, coordinating campaign setups, analyzing campaign results, and maintaining accurate client data.

Christopher also has experience as a Marketing Research Analyst at the Florida Department of Agriculture and Consumer Services, where they supported marketing representatives and retailers, contributed to written content, and analyzed agricultural census data.

Christopher started their career as a Marketing Intern at the Florida State University Alumni Association, where they participated in branding campaigns and conducted focus groups. Christopher also worked as a Graduate Assistant at Florida State University, where they acted as a public liaison, advised students, and optimized faculty databases.

Additionally, Christopher has interned as a Marketing Intern at Cyborg Media & Infinity Networking, where they managed client relationships, forecasted company cash flows, and created promotional videos.

Lastly, they volunteered as a Student Assistant at Cooper City Parks and Recreation during their undergraduate years.

Overall, Christopher Moy has a diverse range of experience in business intelligence, analytics, marketing, and operations.

Christopher Moy has a strong educational background in marketing. Christopher obtained a Bachelor of Science degree in Marketing from Florida State University from 2007 to 2011. During the same period, they also pursued a Bachelor's degree in Marketing from Florida State University - College of Business. In 2011, Christopher continued their education at Florida State University - College of Business, where they obtained a Master of Science degree in Marketing.

In addition to their formal education, Christopher Moy has obtained several certifications to enhance their skills and knowledge in the field. In April 2018, they obtained an Admin Certification (Level 1) from Datorama. Furthermore, Christopher has demonstrated expertise in Google Analytics, earning the Google Analytics Individual Qualification in September 2018 and the Google Analytics 4 Certification from the Google Digital Academy (Skillshop) in November 2022. Lastly, they also hold a Visual IQ Certified User certification in IQ Envoy and IQ Sage from Visual IQ, Inc., achieved in June 2018.