Daniella Matias

Associate Media Director at Media Matters Worldwide

Daniella Matias has a diverse work experience in the media industry. Daniella joined Media Matters Worldwide in 2022 as an Associate Media Director. Prior to that, they worked at Media Storm from 2016 to 2022, holding the role of Senior Buyer, Footprint. From 2015 to 2016, they worked as a Media Buyer at ICON International, Inc.

Before that, Daniella had a long tenure at Media Storm from 2010 to 2015, where they held multiple roles including Strategic Buyer, Television and Broadcast Coordinator. In these roles, they developed strategies for TV media plans, created media recommendations, and maintained communication with vendors.

In 2010, Daniella gained experience in the music industry as a Publicity Intern at Atlantic Records, where they conducted media research and supported publicity functions. Daniella also worked as a Communication Consultant at Worldwide Marriage Encounter, developing a strategic communications plan and producing PR materials.

Earlier in their career, Daniella worked as a Communication Consultant at the Hudson-Fulton-Champlain Quadricentennial Commission, organizing and executing communication plans for anniversary celebrations. Daniella also interned as a Corporate Press Library Intern at MTV Networks, assisting with press organization and production of corporate news packets.

Overall, Daniella Matias brings a strong background in media planning, buying, and strategic communication to their current role as Associate Media Director at Media Matters Worldwide.

Daniella Matias graduated from Marist College in 2010 with a Bachelor of Arts degree in Communications, specializing in Public Relations & Advertising. Daniella then went on to pursue a Master of Business Administration (MBA) at Sacred Heart University, completing their degree in Marketing between 2011 and 2013. Additionally, Daniella obtained further certifications, including being certified as a Specialist and Strategist by The Trade Desk in August 2019. Daniella also achieved the title of Integrative Nutrition Health Coach (INHC) from the Institute for Integrative Nutrition in May 2019.

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