Jennifer Smith

Jennifer Smith has extensive experience in the media industry. Jennifer is currently a Sr. Media Director and Client Partner at Media Matters Worldwide. In this role, they lead the media strategy and account management for two premier accounts, Shipt (owned by Target) and Ross Dress for Less & dd's Discounts. Jennifer has successfully executed performance and awareness media strategies for Shipt, resulting in a significant increase in order volume. For Ross Dress for Less & dd's Discounts, Jennifer has implemented digital strategies to drive in-store traffic across multiple markets.

Prior to their current role, Jennifer worked as a Media SME Freelance. Additionally, they spent a significant amount of time at TracyLocke. During their time at TracyLocke, Jennifer held various positions including Associate Media Director, Media Supervisor, Media Planner, and Assistant Media Planner. Jennifer successfully launched a large-scale campaign for the Dallas CVB, resulting in elevated brand awareness and increased bookings. Jennifer also developed strong client relationships and account service skills while working with notable clients such as 7-Eleven.

Overall, Jennifer Smith's work experience demonstrates their expertise in media strategy, account management, campaign execution, and client relationship building.

Jennifer Smith's education history includes obtaining a Bachelor of Business Administration (BBA) degree with a focus on Marketing and General Business from the University of North Texas. Additionally, they have obtained various certifications including "Edge Academy Certified: Data-Driven Planning" and "Edge Academy Certified: Marketing Foundations" from The Trade Desk, "Google Ads (AdWords) Essential Training" from LinkedIn, "HubSpot Academy: Social Media Marketing Certification" from HubSpot, "Google Analytics Individual Qualification" from Google, and "Twitter Flight School Video Badge" from Twitter. These certifications were obtained between June 2020 and August 2020.