Media Works, Ltd.
Abby Schrum is an experienced media professional currently serving as a Senior Media Specialist and Integrated Media Planner/Buyer at Media Works, Ltd. since February 2021. Prior to this role, Abby worked at Georgetown University from September 2017 to February 2021, progressing from Athletics Communications Assistant to Assistant Director of Athletics Communications. Earlier experience includes a marketing internship at Impact Sports Baltimore in early 2016. Abby holds a Master of Professional Studies in Sports Industry Management from Georgetown University School of Continuing Studies and a Bachelor’s Degree in Public Relations, Advertising, and Applied Communication with a focus on Marketing from Loyola University Maryland. Additionally, Abby engaged in study abroad at La Trobe University in Australia. Educational background includes completion of high school at Lebanon Catholic School.
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Media Works, Ltd.
Media Works is an integrated marketing agency with specialized capabilities in media research, planning and buying. Clients coast to coast count on us to make their messages work harder and smarter across all media: broadcast, digital, social, cable, direct response and any other channel that will deliver the right message to the right consumer at the right time. We’ve become one of the Mid-Atlantic region’s largest and most respected media marketing agencies because we believe that every dollar spent should produce results. Founded in 1989 and headquartered in Baltimore, MD, Media Works also has offices in Charlotte, NC and Phoenix, AZ. A Woman-owned, certified MBE firm, Media Works is proud member of the 4A’s and was recently recognized as one of Baltimore’s top Women-Owned Businesses and one of Baltimore’s Most Social Companies. We work with clients in a variety of ways: Directly: We work with many clients directly to maximize the way their marketing budgets are spent. And, if they have an in-house creative team or a creative agency, we step in to handle the media. Partnering with Creative Agencies: We complement the talents of creative agencies to offer account and/or media services. We’ll handle the media while they handle the messaging! Outsourcing: If a client has a media team that is overloaded or recently won a piece of new business, but can’t ramp up fast enough, tap into our team of media specialists to complete your media project on time and on budget.