Minsi Zhang

Minsi Zhang is an experienced marketing professional currently serving as AVP of Content Strategic Initiatives at Mediacorp Pte Ltd since March 2023. Prior to this role, Minsi was the Director of Content Marketing in the International Business Department at iQIYI.com from May 2020 to February 2023. Minsi's extensive career began at Sony Pictures Television Networks, Asia, where Minsi served as Marketing Director for over a decade, successfully launching campaigns for the Asian content portfolio. Notable achievements include organizing the first overseas fan meeting for 'Running Man' and maintaining ONE's top market position across Asia for over 10 years. Minsi holds a Bachelor's degree in Business Management with double majors in Marketing and Organizational Behaviour & Human Resources from Singapore Management University, completed in 2008.