Mike Hall currently serves as the Head of Retention at Medialab Group since August 2024. Previously, Mike held the position of VP, CRM at Jellyfish from October 2017 to September 2024, where responsibilities included leading the global CRM proposition and Salesforce Marketing Cloud practice, as well as managing a team focused on effective CRM strategies for major brands. Prior experience at American Express spanned several roles from Email Marketing Analyst to Email Marketing Director, focusing on innovative email campaign strategies and international best practices. Mike's career began at Luxury-B Records, where contributions as a KYC Analyst and Credit Specialist enhanced industry knowledge, alongside roles in songwriting and tutoring at The British & Irish Modern Music Institute. Mike's educational background includes a Bachelor of Arts in Music Performance from the University of Sussex and a Higher Diploma in Music from BIMM University.