Lara Hilapad

Lara Hilapad is an accomplished Senior Product Marketing Manager at Mediaocean, with extensive experience in product marketing and strategy across several prestigious organizations. Prior to joining Mediaocean in July 2022, Lara served as Manager of Verified Technology at Publicis Groupe from March 2020 to December 2022, where collaboration with the Product team led to significant UX improvements and alignment across key internal departments. Earlier, from April 2018 to March 2020, Lara was involved in programmatic strategy at Cadreon, driving client campaign implementation and digital media strategies. Lara’s career began as a Media Associate at Radancy, where responsibilities included managing media buys and optimizing campaign performance. Lara holds a Bachelor's Degree in Public Relations, Advertising, and Applied Communication from DePaul University, completed in 2016.