Nathalie Gaviria

Nathalie Gaviria serves as a Strategic Client Partner at MediaRadar, Inc. since July 2025, following a role as Global Media Manager at Grupo Bimbo where responsibilities included the global deployment of Learning Labs. Prior experience as Senior Media Manager Lead at Reckitt involved developing comprehensive media strategies and managing in-house teams to achieve growth. At Nielsen, Nathalie held several roles, including Director of Client Solutions, supporting over 60 clients in the US and Canada, and driving business development. Previous positions at UM Worldwide, OMD USA, MEC, and Dentsu focused on media planning and strategy for major brands and included leading teams, analyzing consumer insights, and managing client relationships. Nathalie Gaviria holds a BA in Communication Studies from New York University and two Master's degrees in International Management and Marketing from Queen Mary University of London.