mediasmart
Gema P. is an experienced professional in strategic partnerships and sales, currently serving as Associate Director for Strategic Partnerships and Associate Director - LATAM Sales at mediasmart Mobile since September 2019. Gema also held the position of Senior Sales Manager at the same company, overseeing operations in LATAM, Spain, and Portugal. Prior experience includes a Blue Book Traineeship at the European Commission's DG SANTE and several roles at mediasmart Mobile, where responsibilities ranged from partnership coordination to account management. Gema's career began as an International Trade Advisor at ICEX, focusing on market research and fostering business partnerships between Taiwanese and Spanish firms. Educational qualifications include a Master’s degree in International Business Management and dual Bachelor's degrees in Audiovisual Communication and Advertising and PR from Universidad Nebrija, supplemented by an international exchange program in European Studies.
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mediasmart
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mediasmart is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioural signals to better target and personalise their message. Marketers have the ability to use the platform on self serve, managed serve or by building their own solutions on top of its open APIs.