mediasmart
Olatz Goicoechea Arreche is currently the Associate Director Product Marketing at mediasmart Mobile. Prior to this role, she worked as the International Trade and Investment Advisor at ICEX and as the Digital and Social Media Manager at ERNACT. She also has experience as an Outside Sales Representative and administrative assistant at Ultrafic SL and as a Marketing department intern at World Youth Alliance. Olatz holds a Master's degree in International Business/Trade/Commerce from CECO and has a background in Public Relations, Advertising, and Applied Communication from the University of Navarra. She also holds a degree in Political Science and Government from U.N.E.D.
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mediasmart
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mediasmart is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioural signals to better target and personalise their message. Marketers have the ability to use the platform on self serve, managed serve or by building their own solutions on top of its open APIs.