Johan Holmström

Head Of Marketing at Mediatool

Johan Holmström has a diverse work experience spanning over several companies and industries. Johan currently holds the position of Head of Marketing at Mediatool since 2021. Previously, from 2019 to 2020, Johan served as the Chief Marketing Officer at Health and Sports Nutrition Group AB, where they led a team of 10 people and implemented a new marketing automation system.

Prior to that, from 2018 to 2019, Johan worked as the Chief Commercial Officer at Skruvat.se, where they were responsible for marketing and e-commerce operations and implemented a new marketing automation system.

From 2014 to 2018, Johan held the position of Digital Director at PHD Sweden, leading a team of 12 people and developing digital strategies for clients such as Trygg Hansa and Volkswagen Group.

Before that, Johan worked as the CMO at Campadre from 2012 to 2014, where they led a team of 3 people and implemented a new e-commerce platform and CRM system.

Johan's earlier experiences include working as a Digital Marketing Manager at Apollo Scandinavia AB from 2009 to 2012, Manager Business Optimization at SAS (Scandinavian Airlines) from 2007 to 2009, Account/Campaign Manager at TradeDoubler from 2005 to 2007, Key Account Manager at Posten AB from 1998 to 2000, and Account Manager/Key Account Manager at Expressen from 1994 to 1998.

Overall, Johan Holmström has extensive expertise in marketing, digital strategies, e-commerce operations, and team leadership.

Johan Holmström obtained a Master's degree in Economics with a specialization in Marketing from the Stockholm School of Economics, which they attended from 2002 to 2005.

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