Rigine Tay

Rigine Tay is an accomplished professional in digital marketing and campaign management with extensive experience across various sectors. Currently, as a Campaign Manager at Madison Logic since September 2022, Rigine oversees the delivery of lead generation and digital advertising campaigns, while enhancing operational processes and collaborating with stakeholders on performance analysis. Previous roles include Campaign Delivery Manager at GroupM, where responsibilities included client communication and campaign strategy support, and Digital Project Manager at Singtel, focusing on HR analytics and data visualization. Rigine has also held positions in brand development and marketing at organizations such as Din Tai Fung Singapore and Pernod Ricard, demonstrating expertise in integrated marketing strategies and project management. Rigine's educational background includes a Bachelor’s degree in Business Administration from the National University of Singapore and multiple diplomas in marketing and analytics from prestigious institutions.